Orijin, Nigeria’s leading bitters brand rooted in tradition and originality, has concluded plans to launch “Mix with Orijin,” a vibrant new content series designed to inspire fresh ways for consumers to enjoy the unmistakably exciting taste of Orijin Bitters.
Set to run over six consecutive weeks, each episode will be published weekly on the Orijin YouTube channel, bringing viewers into an immersive world of flavour exploration, creativity, and culture.
At the heart of the series are two dynamic personalities: Basket Mouth, Orijin’s charismatic brand ambassador, and Lara Rawa, the Mixologist, a renowned drink curator known for her inventive flavour combinations. Together, they will guide viewers through unexpected and exciting ways to mix Orijin Bitters for a variety of consumption moments – whether relaxing at home, celebrating with friends, or discovering new flavour pairings. Each episode also features engaging “Did You Know?” moments that highlight unique facts about the ingredients, heritage, and versatility of Orijin Bitters.
Speaking on the launch, Dorcas Machingil, Senior Brand Manager, Orijin TM, said: “Through ‘Mix With Orijin,’ we’re showcasing the true versatility of Orijin Bitters and inviting consumers to explore its bold character in new and exciting ways. This content series is not just entertainment, it’s an open invitation to our community to embrace creativity, celebrate originality, and make Orijin a part of their everyday moments.”
To further spark creativity and conversation online, Orijin is also rolling out a User-Generated Content (UGC) Challenge, encouraging fans to join the movement. Viewers are invited to watch the weekly episodes, recreate their own Orijin-inspired mixes, share them online while tagging the Orijin brand, and stand a chance to win exciting prizes throughout the campaign.
Orijin is a bold, refreshing bitters brand inspired by traditional African herbs and fruits. Blending modern taste with deep cultural heritage, Orijin continues to celebrate originality and authenticity in every bottle.