UGOCHUKWU UGWUANYI You may have observed that the impulsive reaction of people in extremely vulnerable situations is a frenetic call on the name “Jesus.” […]
Tag: UGOCHUKWU UGWUANYI
Empathy Storytelling: Where Brands Relive Audience Realities For Relatability
UGOCHUKWU UGWUANYI Just like calling someone’s name often makes them look your way, there’s hardly a better way for brands to secure attention than by […]
That Unbelievers May Not Believe Mahatma Gandhi’s Belief About Believers
UGOCHUKWU UGWUANYI The body of Christ (read: the Church) isn’t immune to toxicity, no pun intended. The contemptuous taunt, “Yet you call yourself a pastor/born […]
PR’s Profitable Event Protocol Nobody Is Talking About
UGOCHUKWU UGWUANYI The dawning of the Golden Age of Strategic PR indicates that the public relations module, which quietly moulds organisations’ reputations, will continue to […]
For Christ’s Sake, Religion’s Opioid Reins Shouldn’t Restrain Rebuttals
UGOCHUKWU UGWUANYI Deafening silence! That’s what religious organisations get away with amid public scrutiny – something corporates can’t afford to do. One wonders if the brazen […]
As Corporate Comms Becomes Commercially-Inclined, PR Must Come On Board
UGOCHUKWU UGWUANYI The job of the public relations department is made difficult when it’s left to defend what it didn’t decide. A corollary is that […]
Olodo Uprising: Before Brands Bite The Enticing Bait
UGOCHUKWU UGWUANYI The sensuous has always sought to subsume the substance in the Nigerian entertainment scene. Netizens who have been splitting hairs and spleen to […]
Hyper-Grace: What Pastors Overlook In Their OSAS Obsession
UGOCHUKWU UGWUANYI From the gates, let’s make it clear that the category of Christians with whom the facticity of OSAS – an acronym for Once […]
Cautionary Tale Of Afolabi-Brown’s Heartbreak In Harvesters Church
UGOCHUKWU UGWUANYI A lot of people have been pigeonholed into assuming that worshippers who ditch their churches for another are mostly driven by desperation for […]
Effective PR Mirrors, Doesn’t Make Up!
UGOCHUKWU UGWUANYI While makeup is usually worn by women to enhance beauty, it is a public relations anathema for an organisation that would be appealing. […]