UGOCHUKWU UGWUANYI Bishop David Oyedepo has proven impervious to antagonism. Despite the denigration and denunciation of prosperity preaching, particularly in recent times, he has […]
Tag: UGOCHUKWU UGWUANYI
Branding Bests Pricing Per Perception, Buying Decisions
UGOCHUKWU UGWUANYI Ever wondered why several substitute brands displayed on the same grocery store shelf have different price tags? It’s simply due to the perceived […]
Like Pastor Chris Oyakhilome, Like Evangelist Tonto Dikeh
UGOCHUKWU UGWUANYI This synchronicity between Pastor Chris Oyakhilome of the LoveWorld Nation and erstwhile Nollywood sensation Evangelist Tonto Dikeh isn’t because of any shared provenance […]
Founders And Investors Find ROI In ME
UGOCHUKWU UGWUANYI Although almost indigenous to development studies, sustainability initiatives, donor projects, and programme reports, Monitoring and Evaluation (ME or M&E) remains at the core […]
Unadulterated Gospel Too Global To Clash With Culture
UGOCHUKWU UGWUANYI The above caption communicates two implicit claims that can be taken to the bank. First is that Nigeria is under the yoke of […]
CEO Branding As Organisation’s Touchstone And Gemstone
UGOCHUKWU UGWUANYI People are usually skeptical of organisations – a disposition that lingers until they’ve sized up and approved of the brain behind the business. […]
Why Doctrinal Distortions Don’t Disturb God
UGOCHUKWU UGWUANYI While you wonder whether the Almighty can ever be perturbed by anything, kindly suffer the caption as couched for contextualisation. Also, before you […]
Trust And Influence Respond When Messaging Lands
UGOCHUKWU UGWUANYI It takes earning stakeholders’ trust for an organisation to influence their actions and dispositions. Communication isn’t measured by what you intended to […]
How Worthless Was Lazarus That Pastor Osazuwa Didn’t Mind Undermining Jesus’s Miracle?
UGOCHUKWU UGWUANYI Shouldn’t a pastor’s comment exalt Christ rather than detract from His glory? There is hardly a better exemplification of the concept of “false […]
Aristotle’s Thoughts Still Driving PR Over 2,000 Years
UGOCHUKWU UGWUANYI Public relations is persuasion, simplicitas! The practice exists to subtly influence perception. Persuasion is the art of getting audiences to say “yes” – […]