UGOCHUKWU UGWUANYI Although ensconced in the communication department of most institutions of higher learning, the principles and praxis of public relations are very distinct from […]
Tag: UGOCHUKWU UGWUANYI
Why One Size Doesn’t Fit All In Public Relations
UGOCHUKWU UGWUANYI The one-size-fits-all approach to business is avoided in PR because not all audiences can pass for stakeholders. You don’t engage with one public […]
Matthew 6:33 Actually Answers Arome Osayi-VeryDarkMan’s Dissension Over Nigeria’s Destiny
UGOCHUKWU UGWUANYI With Bishop David Oyedepo speaking in the same light as the comment that landed Apostle Arome Osayi in the eye of the storm, […]
Worldbuilding: Where Content Calendar Maxes As Orchestra, Not Theatre
UGOCHUKWU UGWUANYI Theatre is make-believe. It assumes control through performance, theatrics, and histrionics. A captive audience supposedly sits and receives the message as intended. Conversely, […]
When Anonymous Pastor Demands Being Celebrated Like Jerry Eze
UGOCHUKWU UGWUANYI An unnamed Nigerian pastor went viral in late August 2026 after lamenting that his church members refuse to celebrate him or his birthday […]
Clarity Is Priceless… Who Buys What They Don’t Understand?
UGOCHUKWU UGWUANYI When founders build something remarkable that doesn’t get the anticipated traction, they often blame the market, the economy, timing and even the competition. […]
How Prayer Warriors’ Major On Minor Crosses Calvary
UGOCHUKWU UGWUANYI The caption is simply saying that some prayer warriors stand in the way or are working at cross purposes to what Christ did […]
Burna Boy’s ‘Praise the Sky’ Potshot Missed True Christians
UGOCHUKWU UGWUANYI “God is Spirit, and those who worship Him must worship in spirit and truth (not theatrics).” Secular music superstar Burna Boy has […]
Marketing Makes Awareness As Recall Requires Branding
UGOCHUKWU UGWUANYI Although communications is a discipline where clarity is currency, conflation of marketing and branding is one misnomer that plagues business models. Yet, their […]
Whether Nigeria Is Hell, Bad Shouldn’t Define The Good News
UGOCHUKWU UGWUANYI I It’s high time proselytising Christians in Nigeria answered whether what they preach in street corners, markets, parks, and inside commercial buses is the Good […]