A groundbreaking new app, Bewdy, is set to transform Nigeria’s beauty and personal care industry by connecting consumers directly with beauty professionals, products, and services at the tap of a button.
Designed to cater to Nigeria’s vibrant and fast-growing beauty market, Bewdy offers users seamless access to trusted hairstylists, makeup artists, skincare experts, nail technicians, and wellness providers.
With its easy-to-use interface, the app allows customers to book appointments, purchase products, and discover beauty trends tailored to their personal needs.
Speaking on the launch, Bewdy’s Spokesperson’s Abiodun Caston-Dada said: “Bewdy is more than an app – it’s a movement to make beauty accessible, reliable, and inclusive. Our mission is to give every Nigerian the confidence to look and feel their best while helping beauty professionals grow their businesses.”
The Founder of the company, Bibi Olunuga, expressed excitement about the launch of the Mobile App.
According to her, “We’re revolutionizing the Nigerian beauty and wellness industry. We’ve built an all-in-one platform where clients can easily discover, book, and pay for services from vetted professionals”.
“Simultaneously, we’re providing our service providers with the visibility and smart tools to run and scale their business efficiently. We’re creating a new standard for the industry—fast, reliable, and trustworthy.”
The Nigerian beauty industry, valued at over $6 billion annually, continues to expand rapidly as young, digital-savvy consumers demand more convenience, choice and professional services.
Bewdy addresses this gap by offering a platform that bridges clients and service providers, while also empowering beauty entrepreneurs with visibility, bookings management, and digital payments.
Key features of Bewdy include: On-Demand Bookings – Find and book top beauty professionals in real time. Ratings & Reviews – Choose services with confidence through verified customer feedback. Business Tools – Empower stylists and beauty SMEs with scheduling, payments, and client management.
With the Nigerian beauty scene setting trends across Africa, Bewdy aims to position itself as the go-to platform for beauty discovery, convenience, and innovation.
Bewdy is now available for download on iOS and Android devices.