NIVEA has reaffirmed that its historic ₦3 Billion National Consumer Promotion is fully alive and gathering momentum, as the latest weekly raffle draw produced new millionaires, further underscoring the campaign’s scale, transparency, and nationwide impact.
At the recent draw on Thursday, February 5, among the 10 new millionaires for the week are elated James Aondongu from Abuja and Agbanu Vanessa from Onitsha, each of whom won ₦1,000,000. Their wins add to a growing list of Nigerians whose lives have been positively impacted by the promotion.
Reacting to her win, James described the moment as dreamlike.
“It’s amazing how this win came at the right time. It was as if NIVEA knew what I was going through. I’d just lost someone dear to me and needed to provide support for his funeral, and this just came as a mighty relief at the right time,” he said.
For Agbanu Vanessa, the win was nothing short of a timely relief: “This couldn’t have come at a better time. I’ve been worried about so many bills to sort and didn’t know where the miracle would come from, especially my school-related bills. I’m so happy,” she said.
With five successful draws completed so far, the ₦3 billion promotion has already produced well over 300,000 winners nationwide, including 50 consumers who have won and redeemed ₦1 million each, 250 winners of ₦50,000 Jumia shopping vouchers, and approximately 350,000 consumers who have received ₦1,000 instant airtime.
Despite the growing list of winners, NIVEA has emphasized that the promotion is still ongoing, with many more prizes yet to be won in the coming weeks.
Participation remains simple:
1. Purchase any NIVEA 400ml Body Lotion variant – Cocoa, Rich Nourishing, Even Glow, Advanced Care, Perfect & Radiant, or Deep
2. Locate the unique code on the pack
3. Scratch and dial *7022*code# and follow the prompts
4. Receive ₦1,000 instant airtime and automatic entry into weekly draws
The ongoing “Double the Care, Double the Glow” campaign rewards consumers instantly and weekly, while building toward even bigger prizes at the grand finale of the twelve-week promotion. At the end of the campaign, consumers stand a chance to win ₦5 million, ₦3 million, ₦2 million, three brand new SUVs, and ten all-expense-paid trips to Spain to watch Real Madrid live at the Santiago Bernabéu Stadium, leveraging NIVEA’s global partnership with the iconic football club.
Speaking on the latest draw and the growing list of winners, Fiyin Toyo, Marketing Director for Central, East & West Africa (CEWA) at Beiersdorf, said the campaign continues to deliver on its promise:
“What excites us most is seeing real Nigerians win in real time. Every draw reinforces our commitment to fairness, transparency, and genuine consumer appreciation. With Regina and Omotola joining our growing list of millionaires this week, we want Nigerians to know that the promo is still on, and the next winner could be anyone,” she said.
She added that every eligible purchase guarantees instant rewards and multiple chances to win throughout the duration of the campaign.
The ₦3 Billion Consumer Promotion is fully approved and regulated by the National Lottery Regulatory Commission (NLRC), Lagos State Lotteries and Gaming Authority (LSLGA), and the Federal Competition and Consumer Protection Commission (FCCPC), assuring participants of a credible, transparent, and well-governed process.
As weekly draws continue nationwide, NIVEA has encouraged Nigerians not to sit on the sidelines, reiterating that the promotion is live, the rewards are real, and the wins are happening every week.
With this initiative, NIVEA once again reinforces its leadership in skincare and its enduring promise of Double Care, Double Glow, and Double Value for consumers across Nigeria.